Working from home during the pandemic produced countless of Zoom-shenanigans, from colleagues caught in their underwear to take-overs by cats and family members crashing each other’s meetings. The latter, in particular, sparked a growing desire among Swedish homeowners for larger living spaces. At the same time, lockdowns reduced overall spending, which in turn drove housing prices to unprecedented levels.

Based on these insights, we came up with the concept “You Need More space/rooms” for our client MOHV, a real estate company. Campaign ran on META.

A COVID-19 PRODUCTION

Considering the tight budget, social restrictions and the desire for an authentic look, we decided to use the actual casting tapes as the finished films. We only briefed the actors on the concept, provided them with scene-suggestions, and let them set up and direct themselves. In return, we achieved poor lightning, bad angles and spontaneity – exactly what we wanted.