A SWEDISH SMORGASBORD oF IDEAS

Welcome to a collection of selected work spanning print, radio, billboards, web copy and content. Most of this work was created in my role as a freelancer, showcasing the range and versatility that comes with it. Enjoy!

 
 

Göteborg & CO- Campaign

Gothenburg’s tourism communication highlights the city’s diversity as its greatest strength. With so much to offer in a compact area, we created a flexible concept that worked seamlessly across channels.

 
 
 
 

RADIO SPOT: FRÖLUNDA HOCKEY

There is no greater sign of spring than the hockey playoffs. The leading team Frölunda HC wanted to rally up their fans and boost ticket sales. In Sweden, there is a tradition for student choirs at universities to welcome spring by performing the song “Längtan till landet”.

We rewrote the lyrics, made it more hockey friendly, and hired the Chalmers men's choir. Film produced by Frölunda Inhouse. If it weren’t for Covid, they would have performed at Scandinavium before every game.

 
 
 

PRINTS – VARIOUS CLIENTS

SITE COPY: CROWN LAW

A law firm that is anything but traditional. Copy & concept.
Read it here.

COLOR BOOK: Alcro

 

A concept inspired by the ancient Japanese philosophy Wabi-Sabi, we designed a color book that reflects natural simplicity.

 
 

DIGTIAL CAMPAIGNS: SOLID GEAR

Does work shoes have to be alla functional and no fun? Uh, no. Solid Gear is a Swedish safety foot wear brand that looks and feels nothing like your granddad’s old, hefty work boots. Inspired by athletic footwear, they are lightweight and packed with cutting-edge technologies and materials, making them both comfortable and protective, and your both grandad impressed and jealous.

I worked on two campaigns, Solid Gear Vent 2 and Solid Gear Venture 2.

 
 

META ADS + PHOTO SHOOT + FILMS + CAMPAIGN SITE X2